Notes fromthe studio
10 UI Mistakes That Are Costing You Clients (And How to Fix Them)
Five lessons from years of website redesigns that most designers learn too late. If your site isn't converting, one of these is probably why.
Why Great Design Converts 3× Better Than Paid Ads
Good UI can boost conversions by 200%. Most agencies are delivering the lowest bar — here's what separates the ones that actually grow revenue.
How to Hit PSI 95+ on Any Website — Our Full Process
Learn the exact playbook we use to take sites from PSI 40s to 95+: image pipelines, JS budgets, caching, and font strategy.
Local SEO in 2026: The Complete Strategy Guide
90% of local businesses are invisible online. Here are the exact steps we use to rank clients in Google's local pack within 8 weeks.
The 5-Second Rule: Why Visitors Leave Your Website Instantly
You have 5 seconds to communicate your value before a visitor bounces. Most websites fail this test. Here's how to pass it.
From Figma to Pixel-Perfect: Our Full Development Workflow
How we go from a Figma file to a live, performant Next.js site — including handoff, QA, and the tools we swear by.
