Mlay Egypt
Egyptian storefront for an international beauty and wellness brand, built to establish Mlay as the authentic name in the market and drive real sales.
Project Details
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The Challenge
Mlay is an international brand, but entering Egypt meant more than translating a website — it meant proving to Egyptian shoppers that this was the authentic brand, not a knockoff or reseller, in a market where that distinction decides whether people buy at all.
Our Solution
We built a dedicated Egyptian storefront that leads with Mlay's real brand identity and credibility, structured to convert local shoppers with clear trust signals, direct contact channels, and a shopping experience built to sell — turning brand recognition into actual sales in the Egyptian market.
The Results
Dominant
Position in the Egyptian Market
Authentic
Brand Recognition Established
Higher
Sales Across the Market
Reached
Key Business Goals
“Our checkout used to lose customers halfway through. Since the redesign, browsing finally feels as good as the products themselves.”
Mlay Team
Beauty & Wellness E-Commerce
