Tourism KSA

The Challenge

Tourism KSA is the Saudi magazine for tourism and hospitality. It covers the Vision 2030 story from the inside: the Red Sea, Qiddiya, NEOM, AMAALA, Riyadh Season, Expo 2030 and the 2034 World Cup, interviews with decision-makers and entrepreneurs, field coverage of exhibitions and seasons, and its own print issues. The content was strong but the website wasn't doing it justice. Readers landed on a story, skimmed a few lines and left, and few of them came back. Search visibility lagged behind the quality of the reporting. For a magazine that runs on sponsorships and ad space, short visits and thin traffic also made the pitch to advertisers harder than it needed to be.

Our Solution

We rebuilt the site on WordPress with Bricks: Arabic-first, fully right-to-left, in the magazine's deep green and gold. The homepage reads like a front page, with rotating lead stories, Hijri and Gregorian dates, a breaking-news ticker, latest news, field coverage under "From the heart of the event", industry voices, Spirit of Saudi and a browse-by-section index. "The sector in six numbers" turns headline stats into doorways: tap a number and you land on the story it came from. Article pages are made for reading, with clear subheadings, a table of contents, share buttons, and related stories and latest articles waiting at the end, so one read leads to the next. A newsletter signup brings readers back, print issues open as a page-turning flipbook, and the About and Advertise pages lay out the sponsorship tiers and ad placements clearly for brands. Underneath, a clean heading structure and a light, fast build keep the whole site easy for search engines to read and rank.

The Results